다음 글의 주제로 가장 적합한 것은?It may seem improba… | [9급 지방직 영어] 15년 1회차 기출문제 상세 페이지
1[9급 지방직 영어] 15년 1회차
다음 글의 주제로 가장 적합한 것은?
It may seem improbable that you can make money by selling to people who don't have much, but companies that have actually bothered to try are flourishing. Hindustan Lever has built a lucrative business in Africa and India selling brand-name consumer goods, from lotion to salt. Casas Bahia, a department-store chain, now sells more than five billion dollars' worth of brand-name electronics and appliances to working-class Brazilians every year. Big companies often disdain what they think of as the low-end market, because they make a lot less money on each sale than they do selling high-end goods. But, because of the sheer size of that market, they can still make a lot of money on it.
1
Poor people do not have high standards for their products.
2
The objectives of big companies should not be solely based on profits.
3
People in low-end markets can be a great opportunity for large businesses.
4
The individual purchasing power is still very low in the developing countries.
해설
글의 주제는 "People in low-end markets can be a great opportunity for large businesses."(저가 시장의 사람들은 대기업에 큰 기회가 될 수 있다)이다.
가진 것이 많지 않은 사람들에게 팔아도 돈을 벌 수 있다며 Hindustan Lever와 Casas Bahia의 성공 사례를 들고, "because of the sheer size of that market"(시장 규모 덕분에) 큰돈을 벌 수 있다고 결론짓는다.
- "Poor people do not have high standards for their products."는 소비자의 기준을 다루지 않는다.
- "The objectives of big companies should not be solely based on profits."는 오히려 수익 기회를 강조하는 글과 맞지 않는다.
- "The individual purchasing power is still very low"는 글의 전제일 뿐 주제가 아니다.
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