다음 글의 저자가 주장하는 바로 가장 적절한 것은?Recently I … | [법원직 9급 영어] 15년 1회차 기출문제 상세 페이지

다음 글의 저자가 주장하는 바로 가장 적절한 것은?
Recently I was consulting with a manufacturing company in direct competitive bid warfare with a lower-price opponent. My client was losing bid after bid. I said, “Something has to change here.” They said, “It can’t. We can’t cut our prices any lower.” I said, “If we can’t come in with the lower bid, we might as well come in with an even higher bid—but let’s change the rules of the game when we do it.” They began changing the specifications for the bids, adding value, bundling goods and services together, extending warranties, and including delivery and completion guarantees. Then we built a “How to Compare Our Bid with Others Checklist.” When it was all said and done, my client started getting projects the company had been losing to low bidders before.

설명서의 개선을 통하여 입찰가격을 낮출 수 있다.

입찰경쟁을 위해 프레젠테이션을 잘 준비해야 한다.

입찰경쟁에서 이기려면 단가를 최대한 낮춰야 한다.

입찰가격을 못 내리면 다른 부분의 질을 높여야 한다.