다음 글의 빈칸에 들어갈 말로 가장 적절한 것은?A great ad i… | [법원직 9급 영어] 18년 1회차 기출문제 상세 페이지
1[법원직 9급 영어] 18년 1회차
다음 글의 빈칸에 들어갈 말로 가장 적절한 것은?
| A great ad is a wonderful thing; it’s why you love advertising. But what you’re looking at is only half of what’s there, and the part you can’t see has more to do with that ad’s success than the part you can. Before those surface features (the terrific headline or visual or storyline or characters or voiceover or whatever) can work their wonders, the ad has to have something to say, something that matters. Either it addresses real consumer motives and real consumer problems, or it speaks to no one. To make great ads, then, you have to start where they start: with ______________________. |
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the effective tool
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the invisible part
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the corporate needs
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the surface features
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