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다음 글에 의하면, 사람들이 세제를 구입할 때 고려하지 않는 사항은?E… | [9급 지방직 영어] 10년 1회차 기출문제 상세 페이지

1[9급 지방직 영어] 10년 1회차
다음 글에 의하면, 사람들이 세제를 구입할 때 고려하지 않는 사항은?
Every year, people spend approximately 400 million dollars on detergents to clean, and help keep their laundry fresh. Most consumers of detergents are not novices, meaning that they have tried various brands of detergents and carefully selected the best product. To each customer, the best product may have a different priority. For example, some people may select the most well-known product, while others purchase according to how economical the product may be. Still, for others buying environmentally safe products is their priority.
However, many customers do not actually compare what is inside the box of various detergents. A surprising study showed that while each brand had its own marketing strategy, over 90% of the same basic ingredients were identical to all brands. Another interesting result was found when veteran detergent customers were not shown the box, and were asked to choose their favorite brand based only on the result of the detergent. Only 3% were able to identify their brand and even then, most of them were not entirely sure. This goes to show that while detergents may seem different, marketing is just giving basically the same products different clothes.
1
How environmentally safe the products are
2
How famous the products are
3
How economical the products are
4
What ingredients are in the products
해설

사람들이 세제를 살 때 고려하지 않는 것은 "What ingredients are in the products"(제품에 어떤 성분이 들어 있는가)이다.

글은 "many customers do not actually compare what is inside the box"(많은 소비자가 상자 안에 든 것을 실제로 비교하지 않는다)라고 하며, 실제로 기본 성분의 90% 이상이 동일하다는 연구를 소개한다.

  • "How environmentally safe the products are"는 "buying environmentally safe products is their priority"로 고려 사항에 해당한다.
  • "How famous the products are"는 "select the most well-known product"로 고려 사항에 해당한다.
  • "How economical the products are"는 "how economical the product may be"로 고려 사항에 해당한다.

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